30 March 2009

The iPod as a tool

There are many reasons to use the media. D. McQuail has classified the most common uses:
1. information
2. personal identity
3. integration & social interaction
4. entertainment
The iPod fits all of these qualifications. It can be used to store an address book, calendar, music, CD booklets, games and documents. This means it fits criteria number one. The iPod has become a social status symbol in recent years, probably because there are so many different models and corresponding price tags. For number three, the iPod helps form connections – maybe the man sitting across from you on the bus or next to you on the airplane has his music blasting & you like the snippets of song that reach your ears. It becomes easy to strike up a conversation if you have something in common. Ultimately, the iPod is an entertainment tool however. It is incredibly simple to plug in & watch the landscape pass you by from the train window, or keep you head down and ignore the catcalls from the car driving by as you walk home. The iPod serves many purposes, but it is foremost a tool for its audience.



photo of three iPod models - sindhtoday.net

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